Motivational Speakers can and will have a much larger impact on society. Technology is increasing and so are opportunities to get their message to the masses. The Internet is crowed and noisy but the opportunities are endless to grab the attention of whatever audience you are looking to attract. The top social media sites right now are Facebook, Instagram, and Snap-chat. They all present unique ways to generate traffic with the right type of content.
Motivational speakers are not currently in that mix consistently. You may see the occasional video from a Tony Robbins or a Les Brown pop up on your feed from time to time. However what about all the other motivational speakers in the world? What about the speakers who don’t have millions of followers? Of course people are running into videos from the top speakers in the world when they feel like sharing some motivational content or watching some motivational content!
They are dominating the search engines right now because they are already at the top. It is not likely that someone will randomly run into your motivational speech by doing a search. Well there is now an opportunity for up and coming motivational speakers to level the playing field!
On the internet its all about planting seeds of content for them to harvest later. Lets take a look at the music industry where you have some artist releasing music all the time. In Hip Hop a lot of artist are doing this by releasing what they call Mixtapes.
Mixtapes are a compilation of music that averages about 10 to 15 songs that either did not make their album or where created just to satisfy the fans. Some artist use Mixtapes as their main source for exposure to their potential fan base. They create Mixtape after Mixtape and shop them around locally and across the Internet. In doing so they are maximizing brand recognition and getting booked for tours!
Some artist are ok with never being considered main stream like a Drake or Nicki Minaj because they are earning revenue and going on tour just like them. They may not make as much money but they are happy to be doing what they love and getting paid for it. However, it is very possible to “make it big” by releasing Mixtapes it has been done before and will be done again.
Think about what Mixtapes could mean within the Motivational Speaking industry. Motivational Speakers need a way to separate from the pack. Content is the only way to do that in today’s world! Chawn Bracey has created a platform for motivational speakers to spread their voice with Mixtapes online. This is done by taking speeches and turning them into songs. The songs are downloadable and ready for distribution to media outlets and organizations. Some motivational speakers have already begun to take this route and maximize their media.
Eric Thomas has created multiple Mixtapes and even sells them from his website. He is a really popular speaker in the industry right now who began by releasing a video onto YouTube once every Monday. Those videos where turned into a series called TGIM. The consistency alone helped him to stand out from other speakers but he began to stand out even more when he started releasing Mixtapes!
Lets say you have a Keynote speech about being Relentless. You can create a Mixtape around your Keynote topic. The Mixtape can be snippets of what to expect if when they book your full Keynote speech. You can use Mixtapes to build a buzz around that message. It will show your expertise and they will know what to expect when they invest their money into you. Especially if you are an up and coming speaker who has not built a name yet.
Mixtapes will be the new wave of the speaking industry sooner than later and I recommend any and all motivational speakers to began to take advantage of this unique opportunity to maximize their message. The platform that has been created around this concept is called MotivationalMixtapes.com. This literally puts your content side by side with other speakers and also serves as a great source for motivation on the Internet.